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Dell & welocalize: The biggest Machine Translation program ever?

Translation leader, Welocalize has rolled out a global machine translation (MT) program for technology giant, Dell, as part of their overall localization strategy for Dell.com.

This is one of the biggest, fastest MT programs to be implemented in the localization industry. welocalize assists Dell in the localization and translation of Dell.com, using a sophisticated MT strategy. 27 MT engines have been rolled out in 9 months including conventional and complex translation directions.

“Translation enables international revenue. 75% of buyers prefer to buy in their local language. (“Can’t Read, Won’t Buy: Why Language Matters on Global Websites” a study by research firm, Common Sense Advisory.) Our website serves over 170 countries so the multilingual element of Dell.com is key. We wanted to evolve our localization strategy and introduce machine translation. The MT program that we implemented with Welocalize is innovative and industry leading. ” Said Wayne Bourland, Director, Global Localization Team, Dell.

Olga Beregovaya, welocalize Vice President of Linguistic Tools commented, “The Dell MT program was a true collaborative effort. This was joint innovation between Dell and Welocalize. We also leveraged the best Enterprise Machine Translation technology provider by teaming up with Safaba Translation Solutions.”

Wayne Bourland from Dell continued, “Customers who interact with Dell in their native language will be much more engaged and satisfied with their experience from Dell.com. Welocalize is playing a key role in the success of our global audience.”

To view the infographic on Dell & Welocalize, “the biggest MT program ever?” visit the case studies page on our website.

About Welocalize

Welocalize offers integrated translation services and products to support the need for on-demand translation. We provide globalization consulting, translation, localization, testing solutions, and enterprise translation management tools that are optimized to be able to deliver on-demand translation in over 120 languages. With over 600 employees worldwide, Welocalize maintains offices in the United States, UK, Germany, Ireland, Japan and China. Please visit www.welocalize.com for more information.

Welocalize Media Contacts:

US: Lindsey Sherman, Lindsey.sherman@welocalize.com

Europe/Asia: Louise Law, Louise.law@welocalize.com

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